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Jubilee for Catholic Influencers Marks New Era of Evangelization

As Catholic professionals, we’re witnessing something extraordinary: the emergence of a lay-led, digitally native evangelization movement with the full backing of the Church.

Photo by Szabo Viktor / Unsplash

This summer, the Vatican is making history. On July 28–29, 2025, the Dicastery for Communication will host the first-ever Jubilee for Catholic Digital Missionaries, drawing nearly 1,000 young Catholic influencers, evangelists, and digital creatives from around the world to the Eternal City. Coinciding with the Youth Jubilee, this unprecedented gathering affirms what many Catholic professionals have long known: the Church is embracing the digital frontier not as a threat, but as a mission field.

This Jubilee marks a powerful moment of recognition and renewal. For years, a new generation of Catholic voices has taken to platforms like YouTube, Instagram, TikTok, podcasts, and blogs—not to entertain, but to evangelize. From sharing testimonies and Catholic apologetics to teaching the Rosary, unpacking Church doctrine, and promoting lives of virtue, these digital missionaries have built thriving online communities in spaces often dominated by secular narratives.

Now, the Vatican is giving them its blessing.

The Jubilee for Digital Missionaries is more than a symbolic event—it’s a strategic inflection point for Catholic professionals in marketing, communications, and ministry. Whether you manage a diocesan communications office, run a faith-based brand, or create Catholic content, this moment represents a fresh opportunity to align your work with the heart of the Church’s mission.

Attendees will meet peers from across continents, creating space for cross-border collaborations. From collaborative video series to joint retreats and bilingual campaigns, the seeds of a new global movement are being planted.

For many young professionals, digital evangelization has been a labor of love—often done late at night, outside of day jobs, without institutional support. This Jubilee offers validation: the Church sees you, values your voice, and is calling you forward.

Workshops and panels are expected to address best practices in Catholic branding, content creation ethics, audience engagement, and platform-specific evangelization. It’s a masterclass in digital ministry, framed by theology and guided by real-world results.

Register now for The Hour of the Laity 2025, taking place in Mexico City.

In recent years, a gap has existed between institutional Church communications and grassroots Catholic content creators. This Jubilee helps close that divide—fostering mutual understanding, creative trust, and shared goals.

From Nigerian catechists running WhatsApp ministries to Brazilian TikTok apologists and Filipino Marian influencers, the Jubilee is a portrait of the Church’s universality in motion. Young people from vastly different cultural contexts are united by a common impulse: to proclaim the Gospel in the language of the times.

Their work reaches millions—especially the disengaged, disillusioned, and digitally native. Many of these evangelists are reaching people who may never step inside a church but will scroll through a faith-filled reel at 2 a.m. It is missionary work, just through Wi-Fi instead of sandals.

The hope is that this Jubilee isn’t a one-off celebration, but a launchpad. Dioceses, ministries, and Catholic institutions are being invited to support these missionaries not just in word, but in structure—through funding, formation, collaboration, and even employment opportunities.

Digital missionaries need spiritual direction and sacramental life, yes—but also analytics dashboards, clear mission statements, and professional mentorship. They are influencers, yes—but they are also apostles.

As Catholic professionals, we’re witnessing something extraordinary: the emergence of a lay-led, digitally native evangelization movement with the full backing of the Church. The Jubilee for Catholic Digital Missionaries is not just for young influencers—it’s a call to all of us in Catholic communications to recognize, resource, and rally behind this new era of evangelization.

Whether you attend in person or tune in online, this is your moment to listen, learn, and lead. The Church is going viral—not in a gimmicky way, but in a grace-filled one. The Gospel is still the same. The mission is still urgent. But now, the medium is the message too.

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