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From Imagination to Impact: Career Paths for Creatives & Innovators

"In a world with a diminishing appreciation for the beautiful and an ever-increasing focus on utility and function over anything else, finding a career role that pays sufficiently AND allows for creative expression is a challenge."

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Some of us are creative minds. We feel the urge to contribute our creative talents in everything we undertake. For some, like myself, this is a necessity. If we have a God-given talent, be it in technology or business or the arts, we must find a way to use these to give glory to God. 

For those of us with a creative itch, though, it can be difficult to scratch. 

We all know the term “starving artists.” While used broadly for actors, musicians, and other artists, there is something that rings true for all creatively oriented people. 

In a world with a diminishing appreciation for the beautiful and an ever-increasing focus on utility and function over anything else, finding a career role that pays sufficiently AND allows for creative expression is a challenge. 

That’s why I’ll attempt to help my reader who might identify with this struggle – as I have – and hopefully provide a rough guide on what fields might hit that creative sweet spot.

Product Manager: $72,643 – $88,052/yr.

The Product Manager plays a crucial role in the development and success of a product. The duties and responsibilities are broad and marketing oriented, but it also requires substantial creative and innovative input, such as with product design and features – and storytelling.

That’s right. Storytelling

If you’re anything like me with a love for stories and connecting the audience to a product and its benefits, a Product Manager role may be just the place for you. Having been a PM and written client success stories myself, I can confirm that it is an engaging part of a Go-to-Market role. For deeper insight into the world of Product Management, check out this insightful article by HubSpot.

UX Designer: $100,140 – $122,975/yr.

Do you love to design? Do you enjoy using design products? Well, this may be a great option for you! 

Essentially, as a UX (User Experience) designer, you are responsible for creating products that are meaningful and relevant to users. This includes creative aspects in branding, design, usability, and function. For the especially artistic individual, this is a great career path to really marry that artistic eye with marketing and branding. Check out this comprehensive guide to learn more about this career path!

Innovation Consultant: $86,681 – $105,613/yr.

There are different kinds of creativity. There are creative approaches to problem-solution. There are those who thrive on finding innovative ways to help businesses find success and grow. Does this sound like you? Then maybe you might enjoy being an Innovation Consultant!

What exactly is an Innovation Consultant, though?

HubSpot defines it as follows:

“Innovation consulting is the practice of providing advice and direction to businesses and organizations looking to implement new growth and business strategies.”

This role involves creative thinking and communication skills, as well as business acumen. If you feel the desire to help businesses grow, especially small businesses, then this might be a great career path to consider!


There are many other career paths that you could pursue to let your creative and innovative spirit soar. Hopefully, this brief list will, more than anything, show that the career possibilities striking that healthy balance of creativity and experiencing financial success are more available than you might realize.

For a more comprehensive list of career options, read this article by Insight Global.

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